Mashable posted a piece yesterday about Library Thing's new service, LibraryThing Local , that helps readers find events with a certain author or in a certain area. Eventful has a similar service (although it doesn't focus exclusively on author events), as does BookWire and Booktour.com.
For the reader, I think they're all equally helpful in terms of digging up authors and events. For the book publicist, though, Booktour.com wins. *Hands down.* Why? LibraryThing Local, BookWire and Eventful require you to add events individually on their websites -- that's fine if you're an individual or organization holding a one-time event. For a book publicist juggling dozens of events, having to add events individually is -- to say what we're all thinking -- more trouble than it's worth. (And no -- giving the information to your assistant / intern to enter is not the answer. They already have plenty of stuff to do and you know that.) Booktour.com provides a pretty simple Excel grid in which to upload events. Plus, those of you using Publicity Assistant can export the information directly from PA and copy and paste it into Booktour.com's handy grid. The other day I sent over a couple dozen events to Booktour.com for three authors, all in one document. Easy.
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